Promise only what we can do. Always do what we have promised.
But remember, what's considered A+ today is B- tomorrow. Our standards and what we offer must always be getting better. This maxim belongs to every department, person and part of our railway. At the core of this value is delivering what we have promised the customer.
Always looking for the better way is in everyone's role. Can we not do something? Can we do it faster, better and less expensively? The answer is always "Yes".
Have only the assets we absolutely need to provide the services we have promised. Intelligently exhaust all other ways to improve productivity before spending one dollar of capital.
Don't get anyone hurt.Protect our people. Protect our customer's goods. Protect our communities. Protect the environment.
One employee focused on a plan is powerful. 15,000 are unstoppable. If you lead people your role is to coach them every day to be better than the day before. If you don't lead people then lead by example. It's the way of winners.