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Rail Safety Media Kit


CP encourages police agencies, municipalities and media to talk about rail safety year-round, as incidents involving pedestrians and vehicles with trains are 100% preventable. Throughout the year, we promote the importance of rail safety, especially when kids head back to school in September and in the spring in conjunction with Canada's annual Rail Safety Week.

Partners that are active on social media are invited to use suggested tweets and photos found in our 'Rail Safety Media Kit' to promote this important message.  This kit includes:

  • ​Sample tweets
  • Staged photos of trespassers, pedestrians, crossings, and Pokemon NoGo optimized for Twitter, Facebook, and Instagram
  • Tip sheet for photographers and media​